This week, I want to showcase a project we've just completed. Many of our clients ask about any possible limitations in regards to the size and scope of the projects we're able to handle.
The easy answer is: There are none.
Have a large, complicated project that requires incredible attention to detail and coordination across multiple facilities, departments, and geographic regions?
Or maybe you have a brand new expansive facility going up, and you need everything to be absolutely perfect by a hard deadline?
No problem. Call us.
Setting the Stage:
A brand new hospital being constructed to serve a large community in Florida.
The hospital offers a wide range of health services to an incredibly diverse community, and needs every space that people come into contact with to communicate safety, hope, and a calm serenity, while also reflecting the hospital's commitment to delivering a completely modernized 'people first' experience.
We'd like to acknowledge HuntonBrady Architects and our local dealer, Corporate Art Trends, for their partnership in making this project possible.
The experience begins immediately when one enters the main entrance.
A series of acrylic abstracts compliments the clean, white of the space and the copious amounts of natural light, while creating a high impact presence of color and visual engagement.
Meanwhile, a custom commissioned sculpture piece flows overhead. Serving as a unique and defining centerpiece for the hospital, the mobile reflects the powerful sense of birds in flight, reinforcing the airy, hopeful feelings of space and life.
A great deal of time is spent by patients, their families, and hospital staff at these nucleus spaces around in which everything else seems to revolve. Given the feelings of anxiety, stress, and worry that are often the most front-of-mind emotions in these spaces, it was important to counter those feelings with images that were immediately engaging.
As research has shown that even momentary mental and emotional distractions can have a tremendously positive impact, our focus was on bright, saturated colors and playful, magical, whimsical images. Using macro photography, one gets to experience the images up close, as if you are there.
Here form must meet function. In addition to needing to soften the sterile, clinical feel the traditional 'long white hallway' imparts, navigating unfamiliar hallways for patients and families can be trying - which in turn only amplifies feelings of disorientation and anxiety.
In response, we focused on using imagery that was colorful, but not overwhelmingly so, coupled with images that provided a sense of movement. Those traits taken together reflect feelings that align with the action taking place (i.e. moving from one place to another), but work to instill a sense of a calm, serene transition as opposed to a harried or anxious one.
Then through the utilization of specific themes and color palettes, way finding is made easier and less stressful as those themes and palettes become easily recognized area identifiers and waypoints.
Every patient room features a horizontal art piece direct printed on acrylic and situated overhead.
Coupled with the natural light from nearby windows and/or the artificial overhead lighting, the acrylic is able to uniquely capture and reflect the beauty of each image, accentuating colors and contrast within each image.
The imagery itself consists solely of nature photography in order to bring the outside inside! This also offers bed or room confined patients the ability to mentally escape and explore while their physical bodies heal.
Art heals!
Want to fill your workplace with art, lower stress, and increase happiness,
wellness and well-being?
Reach out and connect with us!
Contact me today and I can show you samples, artwork and case studies that will help inspire your project.
Call or email me today:
Wendy Mauch
CEO/ Art Consultant
Corporate Art Trends, Inc.
Mobile: (407) 808-2053
Wendy@CorporateArtTrends.com
